Hurst Design Company

Why your new business needs a brand strategy

If you’re thinking about starting your own business, or you’ve already taken the plunge, then you know that there’s a lot to think about. From developing your product or service to creating a marketing plan to managing your finances, it can be overwhelming.

One of the most important things you can do for your new business is to invest in a brand strategy.

A brand strategy will help you:

  • To stand out from the competition. In an increasingly competitive market, it’s more important than ever to have a strong brand identity. A brand strategy can help you define your unique value proposition and communicate it to potential customers in a clear and concise way.
  • To build trust and credibility. A well-crafted brand strategy can help you build trust and credibility with potential customers. This is especially important for new businesses, which are still trying to establish themselves. A strong brand can help you show customers that you’re a legitimate business that they can rely on.
  • To attract and keep customers coming back. A strong brand can help you attract new customers and retain existing ones. When customers have a positive experience with your brand, they’re more likely to do business with you again and recommend you to others.
  • To guide your marketing efforts. A brand strategy can serve as a roadmap for your marketing efforts. It can help you develop a consistent brand message and tone of voice across all of your marketing materials, from your website and social media to your print and advertising campaigns.
  • To grow your business. A strong brand can help you grow your business by making it easier to expand into new markets and launch new products or services. When customers have a positive association with your brand, they’re more likely to try new things from you.

What’s in a brand strategy?

A brand strategy is a plan for how you want your business to be perceived by your target audience. It can include:

  • Target audience: Who are you trying to reach with your brand? What are their needs and wants?
  • Brand identity: What does your brand look and feel like? What are your brand colors, fonts, and images?
  • Brand values: What are the core beliefs and principles that guide your business?
  • Brand messaging: What is the language that you use to communicate your brand to your target audience?
  • Brand positioning: How do you want your brand to be perceived relative to your competitors?
  • Brand goals: What do you want to achieve with your brand?

Once you have a good understanding of your target audience, brand identity, values, messaging, positioning, and goals, you can start to develop a brand strategy. This should be a living document that you review and update regularly as your business grows and changes.

Investing in a brand strategy is one of the best things you can do for your new business. It will help you lay the foundation for long-term success.

And remember, it doesn’t have to be complicated or expensive. I can help you develop a brand strategy that’s right for your business.

Why work with Hurst Design Co?

As a freelancer or small business owner, you need to be able to focus on what you do best: running your business. That’s why it’s important to work with a brand strategist who can help you create a strong brand identity and custom designed website without breaking the bank.

I understand the unique needs of freelancers and small businesses and offer a variety of services to help you create a brand and website that will help you achieve your business goals.

Contact me, Lewis Hurst, today for a free consultation. Let’s discuss how I can help you create a brand and website that will help get you started on your new business journey!

Howdy! I would love to discuss your project or answer any questions you have.

Call me on +64 21 14 66 404, email or you can fill out my enquiry form and I will be in touch with you.